Since 2000, AssetFinda has led the way in advanced asset management systems. However, as their technology evolved, their brand no longer reflected the sophistication of their offerings. The rebrand centred around the concept "See tomorrow. Today," highlighting the crucial role of asset management in making informed decisions about when to repair or replace assets.

This identity has remained strong through a decade of growth, acquisitions, and mergers, reflecting AssetFinda's commitment to innovation and foresight.