Brand strategy
Brand identity
Marketing collateral
Website & Digital
Environment
DAYWALK's drive to protect lives, through innovative engineered solutions and preventative safety training, created significant growth in heavy industries. Initially providing logistic and safety products for heavy transit, the company built a formidable reputation in the mining, defence and oil and gas sectors.
With solid growth from long standing relationships, the challenge for the re-brand was to shift current client thinking from Daywalk as a product only supplier, to innovative custom solutions.
From the ground up this brand was invested in. The scope for the rebrand included naming conception, re-positioning, identity, cultural education, marketing collateral, brand launch and ongoing communication.
