Fast Proof Press

Progressive Print

Redefining Fast Proof Press as 'Progressive Print,' we reignited the allure of print with the 'Print Bible,' connecting with a new generation of corporate buyers and challenging industry norms.

In the mid to late 2000s, the print industry faced a major disruption with the advent of digital printing. This shift, combined with the ageing of their client base, forced Fast Proof Press to rethink their approach and adapt to a rapidly changing market. Traditionally, print was seen as a craft, with high-quality printed materials influencing consumer decisions. But digital printing transformed this perception, turning print into a commodity driven by price and speed.

Determined to challenge this trend, we embarked on a bold strategy to reignite the allure of print. By redefining Fast Proof Press as "Progressive Print" and introducing the visually striking "Print Bible," we forged a strong connection with a new generation of corporate print buyers, positioning the brand as a leader in a changing landscape.
Sector
Manufacturing sector
Expertise
Brand Strategy
Brand Identity
Positioning
Campaign
Collateral
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Scope

Brand strategy
brand identity
marketing collateral

Led by the introduction of digital printing, the print industry underwent a major disruption in the mid to late 2000's. Combined with the realisation that their client base were transitioning out of the workforce, Fast Proof Press management found themselves having to make considerable cultural changes to accommodate a changing market.

Traditionally the print industry was considered as a craft, where by quality printed collateral evoked consumer purchase decisions. Digital printing rapidly changed the perception into a commodity product and service, based on price and turnaround.

As a brave strategy we set out to revitalise the romance of print and go against how the industry was behaving. By redefining Fast Proof Press as "Progressive Print" and introducing a wow book named "the print bible" we were able to connect quickly with the younger up and coming corporate print purchasers.

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