DAYWALK's drive to protect lives, through innovative engineered solutions and preventative safety training, created significant growth in heavy industries. Initially providing logistic and safety products for heavy transit, the company built a formidable reputation in the mining, defence and oil and gas sectors.

With solid growth from long standing relationships, the challenge for the re-brand was to shift current client thinking from Daywalk as a product only supplier, to innovative custom solutions.

From the ground up this brand was invested in. The scope for the rebrand included naming conception, re-positioning, identity, cultural education, marketing collateral, brand launch and ongoing communication.