Where modern shopping meets community, preserving local connection in every detail.

As consumer expectations have shifted dramatically with the rise of online shopping, traditional shopping centres have evolved into multifaceted experiences that cater to lifestyle and community needs.

The ARIO Group, in redeveloping a range of sub-regional centres across Australia, prioritised maintaining a strong local community connection. The brand strategy behind the "Market Square" name was carefully crafted to preserve this sense of locality, ensuring that every aspect—from retail mix to architectural design—aligns with the evolving demands of modern shoppers.

Sector

Retail

Expertise

Brand Strategy

Brand Identity

Collateral

Signage

Scope

Brand strategy
Retail experience
Brand identity
marketing collateral
Environment

Consumer’s expectation of shopping centres has changed dramatically in recent times, with the introduction of online shopping. In many instances the traditional bricks and mortar centres have evolved to become a multi-faceted experience to meet lifestyle and community demands.

This means that every component needs to be considered from the retail mix, the offerings, architectural experience and the brand. The ARIO Group invested in a range of sub-regional centres throughout Australia with plans to redevelop. The brand strategy was to ensure that the local community feel wasn’t lost through the process in which the brand name “Market Square” was created.

MKT

Distinctively fresh

Where modern shopping meets community, preserving local connection in every detail.

Scope

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