In redesigning The Sea Ulcer brand, we aimed to capture its essence as an innovative leader in aquatic technology, offering a transformative fishing experience. We focused on building a connection with both seasoned anglers and newcomers, fostering a sense of belonging within the fishing community.

Our dynamic visual identity reflects the thrill of Sky Rigger and underscores Sea Ulcer's commitment to advancing fishing technology. The messaging resonates across a broader audience, ensuring consistency. More than just a product, the brand aspires to foster a community of enthusiasts who share in the excitement of Sky Rigger, positioning Sea Ulcer as a forward-thinking leader in aerial fishing.