The '100 Years Made for Life' campaign redefines trust in medical technology, visually connecting humanity with life-saving innovations and Toshiba’s enduring commitment to healthcare.

The “100 Years Made for Life” campaign was crafted to restore global confidence in the company’s medical technology by forging a deep emotional connection with its audience. This distinctive campaign was built around the idea of linking people with the latest, safest technologies that are saving lives. The double exposure design, featuring imagery within the human form, visually illustrates the life-saving power of the technology and underscores Toshiba’s unwavering commitment to healthcare.

Sector

Medical

Expertise

Cultural Alignment

Campaign

Scope

Campaign
Brand identity
Video
Environment

The “100 Years Made for Life” campaign was designed to renew global confidence in the company’s medical technology. This uniquely different campaign was developed from an emotive perspective to connect people with newer, safer technology that is saving lives.

A double exposure concept was designed to be viewed within the human form to visually connect people with the life-saving capacity of the technology, as well as Toshiba’s commitment to healthcare.

Toshiba

Made for Life

The '100 Years Made for Life' campaign redefines trust in medical technology, visually connecting humanity with life-saving innovations and Toshiba’s enduring commitment to healthcare.

Scope

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