Brand strategy
Brand identity
Marketing collateral
Environment
Celebrating over 70 years of successful projects and new motivation from a leadership change, TVS Architects were looking to reinvent themselves to match their new vision. Their new strategy is based on a combination of design thinking and innovation aiming to reinforce a ' modern architecture' approach.
This change was constructed from an internal cultural shift to overcome preconceived ideas from existing clients, then reinforced by a new dynamic language.
For the brand luanch an event was organised at the Queensland Library. This gave TVS the opportunity to reconnect with past clients, showcase their 70 year history and introduce their new cultural shift.
