Xpanse

Breaking Boundaries in Payments

From orchestrator to universal gateway, a bold new identity built for limitless transactions.

Previously known as PayFurl, the business had outgrown its identity as a payment orchestrator and needed a brand that reflected its evolution into a universal payment gateway. The existing name and branding no longer aligned with this expanded offering, requiring a complete repositioning.

We developed a new brand from the ground up, starting with the name Xpanse – Universal Gateway. The identity was crafted to feel expansive, bold, and future-ready, positioning Xpanse as a leader in seamless, large-scale payment solutions.

The new brand launch made waves in the industry. From day one, the response from clients was overwhelmingly positive, reinforcing Xpanse’s position as a next-generation payment gateway with a name and identity that match its ambition.
Sector
Technology
Expertise
Naming
Brand Strategy
Brand Identity
Positioning
Collateral
Website

The Future of Global Payments

Go Further.

Optimised payments, minimised costs
Effortless transactions, maximum savings
Interstellar support
Get guidance from our experts who understand your journey
Revenue supernovas
Unlock new income streams across the payment universe
Diverse payment Systems
Simplify your transactions with a single tap
Local focus,
global reach
Choose from a variety of payment methods—your choice, your way

Payments

Everywhere

Reliable

Powerful

Dynamic

Anytime

Secure

Fluid

Effortless

The Xvantage

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Scope

Brand strategy
Brand identity
Product packaging
Marketing collateral
Advertising
Environment

Wanngu Nutraceutical Products are a holistically based natural health company offering organically derived supplements promoting optimum human performance and wellbeing.

Australian based with an emphasis on home-grown indigenous integration, Wanngu are taking on the domestic and international health supplement world with a core target market of China, due to its burgeoning middle class who have an insatiable demand for a greater choice of quality health products.

Wanngu needed a naturally Australian tone to its brand identity and communications to capitalise on its international reputation as being ‘clean and green’ with abundant natural resources, a world-class health industry and stringent quality control regulations. This will set it apart in a market flooded with a range of similar health products derived from all corners of the globe.

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