To unlock the potential of South African youth, YOSA teamed up with us to chart a new course, reorganise, and clarify their offerings. We crafted a unified brand strategy that included a refreshed logo, visual identity, and comprehensive brand guidelines.

Through a research-driven approach, we ensured YOSA’s mission and values were effectively communicated, enhancing their visibility and recognition in the community. Internally, we led workshops to align the team with the new direction and implemented processes to boost efficiency.

This reorganisation enabled YOSA to deliver services more effectively, amplifying their impact on youth empowerment and fostering a brighter future for South Africa.